Fractional Head of Growth & Marketing
You've Built Something Remarkable. The World Just Can't See It Yet.
AI-Native Growth • Cross-Market Expertise • Strategy & Execution
I help early-stage startups, tech companies, and nonprofits find what makes them extraordinary—and craft the strategy, story, and systems to share it with the world.
Serving US and Asia-based clients ready to turn innovation and mission into market traction.
Your team has created something remarkable: a product that works, a program that changes lives, a solution that actually solves the problem. But translating what you do into growth? That's a different challenge entirely.
You're facing one or more of these problems:
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Invisible value: Audience misses the power of your offer.
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Budget gap: Need executive leadership but can’t afford a $200k - $500K salary.
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Generic messaging: Marketing fails to stand out.
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Manual scaling: Falling behind competitors who use AI.
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Stagnant growth: Growth has plateaued and you're not sure what lever to pull next.
Growth should reflect your impact.
The real cost? Every month without a clear growth strategy means missed opportunities. For startups, it's lost revenue and competitors gaining ground. For nonprofits, it's donors you never reached, programs that stay small, and communities you could have served but didn't.
Strategic Marketing & Growth Leadership
Not just tactics. You get someone who understands how marketing and growth tie directly to your goals, whether that's revenue targets, donor acquisition, program reach, or impact metrics.
AI-Native Growth Infrastructure
I build systems that scale beyond headcount. From AI-powered content engines and automated customer research to intelligent campaign optimization, you get growth infrastructure that works 24/7, compounding results without compounding costs.
Bridge Between What You Do & What People Hear
I translate what you've built into language that resonates. For tech companies, that means turning features into competitive advantages. For nonprofits, it means connecting your mission to outcomes donors and partners care about.
Hands-On Execution
Strategy without execution is just a document. I roll up my sleeves, building campaigns, running experiments, creating content, and optimizing channels until we find what works.
Cross-Market Expertise
Whether you're a US organization expanding to Asia, an Asian company entering Western markets, or a nonprofit trying to reach new communities, I navigate cultural nuances and go-to-market strategies that actually work across regions.
frog
Global Design Consultancy
Generated 50% more qualified leads YOY. Launched content series which contributed ~$1M revenue. Built frog's Asia presence from scratch in China and Singapore, then led global marketing across North America, EMEA, and Asia. Landed Harvard Business Review cover story. 500K+ social followers. Red Dot Award winner.
CodePath
AI-Native Workforce · EdTech Nonprofit
Grew student enrollment from 2,000 per year to 17,000+, capturing 3% market share. Joined as employee #5 as first marketing hire. Built three growth engines simultaneously: student acquisition, partner marketing, and donor communications. Secured recognition as Fast Company's Most Innovative Company.
Catalyte
AI Workforce · Series A
500%+ increase in qualified leads YOY, which contributed to 8× revenue growth in two years (from $10M to $80M). Built the marketing function from zero, including team, brand, and channels. Landed coverage in 60 Minutes, the New York Times, Wired, and Fast Company.
Results That Compound
The Numbers
8x
Revenue Growth Delivered
500%+
Growth in Qualified Pipeline
40%
Reduction in cost per acquisition
25
Years of Experience
What I Do
Specialized growth marketing for startups, tech companies, nonprofits, and Asia-based organizations expanding into the US.
01
Brand Positioning
Define how your organization is perceived in the market—clarifying your unique value and competitive differentiation.
02
Product Marketing & Launch Strategy
Translate what you've built into what customers will buy—from competitive positioning and launch planning to sales enablement that closes deals faster.
Narrative Strategy
03
Craft the story that connects your mission to your audience, aligning messaging across every channel and touchpoint.
GTM Execution
04
Launch with confidence, from market analysis and channel strategy to campaigns that drive awareness, adoption, and revenue.
05
Market Entry & Localization
Expand into new markets without expensive missteps, from US to Asia or Asia to US, with localized GTM strategies that respect cultural nuances while maintaining brand consistency.
Function & Team Design
06
Build the right growth organization - defining roles, processes, and capabilities to scale efficiently.
My Approach
Listen First. Build Second. Move With Intention.
Listen before building
Strategy tied to outcomes, not activity
Execute with craft, not just speed
Before strategy, before campaigns, before anything — I find what's already remarkable inside your organization. The thing that, once articulated clearly, changes how the world sees you. That's the foundation everything else is built on.
Every plan we build traces directly back to what you're trying to achieve — revenue, donor growth, end users, market share, fundraising. No vanity metrics. No busywork. If a tactic can't connect to an outcome, we don't do it.
Growth isn't a sprint. It's a series of deliberate moves — fast when speed serves you, careful when craft is required. I stay close, adjust quickly, and double down on what works.
Who This is For
Early-Stage Tech Companies
You've achieved product-market fit (or you're close). Now you need growth strategy as strong as your product before your runway gets short.
WHAT YOU GET
Customer acquisition strategies that scale, positioning that differentiates, and growth engines that compound.
Startups Preparing to Fundraise
Investors want to see traction, momentum, and a clear narrative that connects your product to the market opportunity.
WHAT YOU GET
The growth metrics and story that make your Series A/B deck compelling.
Nonprofits Ready
to Grow Their Impact
Your mission is clear and your work is real — but you're struggling to communicate impact in ways that unlock funding, attract partners, and reach the communities you're trying to serve.
WHAT YOU GET
Messaging that connects your mission to measurable outcomes. The kind donors fund, partners champion, and communities trust.
Companies Entering
New Markets
You've proven success in one region. Expanding to US or Asia markets requires more than translation. It requires genuine cultural understanding.
WHAT YOU GET
Localized go-to-market strategies that feel native, not foreign. Built on 20 years of cross-cultural experience across the US, Asia, and Europe.
Get Started
Let's Talk About What You're Building